According to Madrid design studio, Baud, when they were first approached by Lazarus Wine, they had to, of course, taste the product. During their "testing" they discovered a particular sharpness to the wine, making this wine-tasting a very sensory experience. In order to translate this sensory experience, as well as express the high quality of the wine, Baud decided to use Braille in combination with a stark and beautiful design. [via The Dieline] |DBK
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